Privacy Policy
This Privacy Policy explains how BreadMilk Entertainment (“we,” “us,” or “our”) handles information when you use the Odd Hue mobile game (the “App”).
In short: Odd Hue has no accounts and keeps your scores on your device. We use Google services for analytics, crash reports and advertising, and Apple Game Center for optional leaderboards. We do not sell your name, email address or score history.
Information stored on your device
The following is stored locally on your device: your scores and recent runs, best scores for each game mode, Daily Hue history and streaks, and your settings (sound, haptics, color-blind friendly mode, theme and language). We do not create user accounts, and we do not upload this local information to our servers. You can erase it with the App’s Reset records option, by clearing the App’s storage, or by uninstalling the App.
Information collected automatically
The App uses Google Firebase and Google Mobile Ads services. Depending on the feature, your location, consent choices, and device settings, these services may process device and app information such as app-instance or advertising identifiers, IP address, device and operating-system details, app version, approximate region, interaction events, ad interactions, diagnostics, and crash information.
- Firebase Analytics helps us understand general usage. The App records events such as starting or completing a game, the game mode, score and color-similarity results, use of the score-sharing feature, and settings such as the chosen language or color-blind friendly mode. We do not send your name, email address, or local score history to Analytics.
- Firebase Crashlytics receives crash reports in non-debug builds. Reports may include stack traces, relevant application state, device metadata, app version, and an installation identifier.
- Firebase Remote Config retrieves configuration values such as minimum supported build versions, store links, and whether advertising features are enabled.
- Google Mobile Ads (AdMob) may process identifiers, IP address, device information, approximate location derived from IP address, ad impressions, clicks, and diagnostic information to deliver ads, measure performance, limit repeated ads, prevent fraud and abuse, and comply with legal obligations.
- Google User Messaging Platform determines whether a consent message is required and records advertising privacy choices. Consent information may be stored on your device and communicated to Google and participating advertising vendors.
How we use information
We use information to operate and improve the App, understand feature usage, diagnose crashes and performance problems, maintain compatibility, deliver and measure advertising, control ad frequency, prevent fraud, and protect the stability and security of the App. We do not directly sell names, email addresses, phone numbers, or local score history. Advertising providers may process information as described in this policy and under their own terms.
Game Center leaderboards (iOS)
On iOS, the App can submit your score for each game mode to Apple Game Center leaderboards. This is handled by Apple and uses the Game Center account already signed in on your device. When you finish a run, the score, game mode and your Game Center player information are sent to Apple, and your Game Center display name and score can be visible to other players on the leaderboards. We do not receive your Apple ID or Game Center credentials. You can sign out of Game Center, or change what you share, in your device settings. Apple’s use of this information is described in the Apple Privacy Policy. Leaderboards are not currently offered on Android.
App Tracking Transparency (iOS)
On iOS, the App asks for your permission before it can use the advertising identifier (IDFA) for tracking across other companies’ apps and websites. If you choose Ask App Not to Track, the App does not access the advertising identifier. You can change your choice at any time in Settings › Privacy & Security › Tracking. Declining does not stop you from playing Odd Hue.
Sharing your score
If you choose Share Score, the App creates a score-card image (and, for Daily Hue, a simple result grid) on your device and opens your device’s sharing interface. Nothing is shared until you select a destination and confirm. The receiving app or service handles the shared content under its own privacy policy.
Service providers
Google LLC provides Firebase, AdMob, and the User Messaging Platform and processes information under its applicable terms and privacy practices. Learn more from Firebase Privacy and Security, How Google Uses Information for Advertising, and the Google Privacy Policy. Apple provides Game Center and the App Store, and Apple and Google also process purchase and transaction information when you use their app stores.
Advertising and purchases
The App includes the Google Mobile Ads SDK. Advertising is controlled remotely and may not be active in every version, region, or session. When advertising is enabled, the App may display interstitial ads between game sessions. Depending on your region, consent choices, device settings, and Google’s policies, ads may be personalized, non-personalized, or limited. Non-personalized and limited ads may still use information such as IP address and device or app data for delivery, frequency capping, aggregated reporting, security, and fraud prevention.
Where required, the App asks Google’s User Messaging Platform whether a privacy message must be shown before requesting ads. You may also have controls in your device settings or in a privacy message made available by Google. Declining personalization does not prevent you from playing Odd Hue.
The App may offer a one-time “Remove Ads” purchase through Apple’s App Store or Google Play. The store processes payment credentials and billing information; BreadMilk Entertainment does not receive your full payment-card details. The App receives product, purchase-status, and restoration information needed to provide the purchased feature. Purchases are subject to the store’s terms and privacy policy.
Data retention and security
Local information remains on your device until you reset or remove it. Purchase entitlement information may remain locally and in your app-store purchase history so purchases can be restored. Information processed through Firebase, AdMob, Game Center, and app stores is retained according to our service settings and each provider’s applicable retention practices. We use reasonable administrative and technical safeguards, but no electronic transmission or storage method is completely secure.
Children’s privacy
Odd Hue is a general-audience game and is not directed to children under 13. We do not knowingly ask children to provide names, email addresses, or other direct contact information. If you believe a child has provided personal information to us, contact us so we can review the request.
Your choices and rights
You can reset local records in the App, clear the App’s data, or uninstall it. Consent messages, the iOS tracking prompt, Game Center settings, and your device settings may provide controls over advertising personalization, identifiers, leaderboards, and analytics. You can restore eligible purchases through the app store. Depending on where you live, you may have rights concerning access, correction, deletion, restriction, objection, or withdrawal of consent. Contact us to make a request. Because the App has no accounts and does not ask for your contact details during normal use, we may need information from you to locate relevant records, and in some cases we may not be able to associate analytics or advertising data with you.
International processing
Information handled by Firebase, AdMob, Google, Apple, and participating advertising providers may be processed in countries other than the one where you live. Where required, service providers use safeguards intended to protect information transferred internationally.
Changes to this policy
We may revise this policy when the App, our services, or legal requirements change. We will publish the updated policy at this URL and revise the effective date above.
Contact us
For privacy questions or requests, contact BreadMilk Entertainment at thanluatheky@gmail.com. For general help, visit Odd Hue Support.